Fresh + Inviting: Spotlight on The Cabinetry in Norwell

Apr 25

Remember the black + purple building on Rt. 53 that was transformed into a beautiful interior design showroom? That beautiful space is The Cabinetry and dramatic transformations are what they do every day.

Black building with purple accents in poor condition.

Working with The Cabinetry is an honor for us all at SHD Marketing and we were thrilled when the owner, Marlene Ketchen, came to us with a desire to:

Update the logo to reflect their new DESIGN + BUILD Process (yep, everything happens under one roof now).
Update the website to reflect the new services and improve the user experience.

Revised Tagline

We started with market research to explore the most effective way to retain The Cabinetry’s existing logo and style but update it with a tagline that compliments it and helps to articulate the comprehensive services they provide. Hint: It’s not just cabinets!

The tagline now accurately describes the services they provide. Marlene shares that “After years of seeing her clients struggle with the remodeling process, she and her team of designers implemented the DESIGN + BUILD Process to make the entire experience easier, more streamlined—and more enjoyable for our clients.” We’ve all heard the kitchen remodel horror stories and we love that homeowners on the South Shore and beyond now have a one-stop-shop for great design coupled with great execution.

New Website

The rebranding project also included a new website SHD Marketing designed for The Cabinetry. The new website showcases the impressive spaces The Cabinetry creates and uses modern stylistic details to communicate key points of differentiation such as:

Experience: Over 20 years of home remodeling and design expertise
Personalized Service: Every project is unique and customized for clients
Design + Build Process: Makes It Easier for Homeowners, Avoids Costly Errors, and Leads to a Superior Final Product

The new website reflects their enhanced business model and showcases the beautiful work this team of designers does. Check it out here!