ClientArbor and Stone Landscape Design
Project Scope
Logo Design, Branding, Print Design, Website
About the Client
Founded by Phil Woodyatt, Arbor and Stone brings customized sonalized landscape design and project management to South Shore homeowners. With a degree in Landscape Architecture, more than 30 years of experience, and longstanding roots in Hingham, Phil combines creativity with practical knowledge. His collaborative approach helps homeowners shape outdoor spaces that feel personal, cohesive, and naturally connected to their homes—from the first conversation through installation.
The Challenge
The challenge was to give a new business an identity that reflects the experience behind it. The brand needed to feel rooted in the South Shore, communicate Phil’s thoughtful approach, and stand out among local landscape businesses. Balancing professionalism with approachability was key to helping homeowners feel comfortable sharing their ideas and trusting him to bring them to life.
Our Solution
We built the identity around a hand-drawn arbor made of stone, with leaves growing through its center. The mark brings the business name to life, pairing lasting craftsmanship with new growth. A legible sans-serif keeps the logo clean and grounded, while the script “and” adds a personal touch. Leaf and stone textures carry those ideas into print materials and the website, where clear, welcoming language introduces Phil and his process—from listening and exploring to designing, refining, and coordinating installation. Together, these elements create a brand that feels approachable, experienced, and connected to the South Shore.
