ClientAgape End-of-Life Doula
Project Scope
Logo Design, Branding, Print Design, Website
About the Client
The end-of-life doula practice, Agape, was founded by Todd Lasky, a 24-year U.S. Air Force veteran, hospice volunteer, and active member of his church. Todd offers emotional, spiritual, and practical support to individuals and their loved ones before, during, and after death.
The Challenge
The brand identity needed to convey peace, trust, and dignity to people facing some of life’s hardest moments. It also needed to feel true to Todd, bringing together his military service, connection to nature, and faith in a way that felt gentle and welcoming.
Our Solution
We chose a classic serif for the logo, giving Agape a sense of steadiness and reverence. Olive green and a soft stone blue bring in nature, while soft gold adds warmth and a quiet sense of sacredness. Stars offer a subtle nod to Todd’s military service and carry meaning through his faith. Together, these elements create a calm, reassuring identity that reflects the compassionate presence Todd brings to each person and family he supports.
