Client

Concierge MDs

Project Scope

Logo Design, Branding, Print Design, Website

About the Client

Concierge MDs was founded on a simple belief: great medicine is personal. By caring for a smaller number of patients, its physicians can take the time to understand each person’s health history, lifestyle, concerns, and goals. Patients have 24/7 access to their doctor and a trusted partner who listens, answers questions, and puts their needs first. From preventive care to complex conditions, Concierge MDs guides, coordinates, and advocates for patients at every step—bringing warmth and conversation back to primary care.

The Challenge

The identity needed to communicate medical expertise and trust without feeling cold or clinical. It also needed to capture the welcoming, small and personalized feel of the practice and stand apart from the blue palettes common in healthcare.

Our Solution

We created colorful yet calming branding inspired by autumn in New England. Warm fall tones give the brand a cozy, familiar feel while still conveying confidence and professionalism. The overall branding draws on the charm of old-time medicine, reflecting Concierge MD’s belief in taking time to listen and care for each patient as an individual. Together, these elements create a brand that feels bright, reassuring, and personal.