HOW ARE YOU NURTURING YOUR GARDEN OF PROSPECTS?
4 tips for turning prospects into customers
We nurture our prospects to help them move through the buyer journey—closer to the point of sale. Or the point of doing business with you, perhaps that means emailing you for a quote or clicking your BUY NOW button on your e-commerce website.
Most consumers don’t go from new prospects—to purchasing from you without getting to know you and it takes time to build trust.
HERE ARE SOME TIPS FOR HOW YOU CAN NURTURE YOUR PROSPECTS TO SUPPORT YOUR SALES PROCESS:
Build rapport with prospects before trying to sell anything
Use your blog posts and other content such as social media or old fashioned networking as a way to show them how you can help solve their problems.
Personalize your communications (always a good idea)!
Segment your leads, Not all prospects are the same. Some might be new to your brand, others may be further along in the nurture funnel. Start by thinking through each of your unique buyer personas. Then, create an assortment of targeted content designed to nurture each of your personas based on their characteristics like interests, goals, objectives, and marketing triggers.
Reach out via multiple channels. You always need to reach and nurture your audience where they are—on multiple channels. Consider reaching your target audience through multiple channels such as email marketing, direct mail, social media, in-person, and more. This increases the liklihood that you will reach them—and help them progress through the funnel.
Follow up with any leads in a timely manner. Plan to send a thank you or welcome email or phone call within 12-24 hours. Personalize when possible to begin to gain trust!
Questions about any of this? We’d be happy to help!
♥, Susan Davis + the SHD Marketing Team!